Emily Twiddy | UX Designer Portfolio

Open to new opportunities

Welcome,

I'm Emily.

I'm a user experience designer.

Selected Work

A few recent bodies of work I'm proud of.

60% verification lift 30% enrollment lift

UX Design Fintech Fidelity Investments

Workplace benefit enrollment redesign to increase auto-verification

Redesigned the Student Debt Retirement enrollment flow after a key verification partner was lost to legislation. Introduced interactive guidance, radio-tile loan servicer selection, and real-time PDF data extraction — lifting automated verification rates by 60% and enrollment success by 30% while eliminating a 5-day manual review wait.

View case study

__% increase in payments added __% increase in engagement

UX Design Fintech Fidelity Investments

Benefit management dashboard redesign to improve participant fit and utilization

Redesigned the Student Debt Retirement dashboard to surface benefit value, simplify navigation, and drive post-enrollment engagement — achieving 100% task success in usability testing and higher participant comprehension scores.

View case study

Align

Get clear on goals, constraints, and what success actually looks like before any design work starts.

Research

User interviews, competitor audits, and experience mapping to get to the real problem, not just the stated one.

Design

Start with the best solution for the user. Explore concepts, build wireframes and prototypes, then scale to what's feasible.

Deliver

Test in market, refine, hand off, and stay involved post-launch. The work doesn't stop when the file ships.

About

Hi! I'm Emily.

Thanks for checking out my work. Like a lot of people in UX, I didn't start here. I took a few creative detours along the way, and I'm glad I did.

These days I'm at Fidelity Investments, working on tools for people dealing with student debt. I like getting into complex problems and finding ways to make them feel a little clearer and easier to navigate.

Outside of work, I try to balance out the screen time. My dog, Banjo, gets me outside and moving. Yoga helps me slow down. And when I need a break from thinking, I'll pick up clay or paint, just making things for the sake of it.

It's all part of what keeps me grounded, curious, and ready to take on the next challenge.

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Experience

A bit about my work

I got my start in design from small internships and gigs on the side while in college. From there, my interest in the bigger picture grew and I found myself landing in UX! I love partnering with teams big and small to make real business and user impact.

Download resume LinkedIn

2023–Now

Senior UX Designer

Fidelity Investments

2022–2023

UX Designer

Fidelity Investments

2021–2022

Graduate Teaching Assistant

NC State University, College of Design

2018–2020

Graphic Designer

The Lunz Group

2017–2020

Graduate Design Assistant

Southeastern University, Marketing Dept.

2015–Now

Freelance Designer

Independent

2022

Master of Graphic & Experience Design

North Carolina State University

2020

Master of Business Administration

Southeastern University

2019

BS Marketing · Minor Graphic Design

Southeastern University

Why me?

What I bring to the table.

Craft and detail

I'm thorough in how I approach problems, looking at them from multiple angles and iterating consistently until research validates the direction.

Strategy and systems

I design with scale in mind, balancing user needs with business goals. I know when to reuse patterns and when to create something new.

Collaboration

I thrive off working closely with data science, engineering, legal, marketing, and product. It takes more than just design to deliver a solid product.

Real impact

I bring a unique combination of business and design thinking, which helps me connect user needs to real outcomes.

References

What my managers and peers have to say about me

Emily has been a delight to work with on the Student Debt Retirement Match project. She has been a wonderful UXD partner and is a huge asset to the organization!

Steven B. Content Strategist, Fidelity Investments

You exemplify what it means to be customer obsessed and to own the outcome end to end.

Caitlin P. Group Squad Lead, Fidelity Investments

I've come to really rely on your perspective when we're shaping the roadmap. You help connect the dots in a way that's super valuable.

Sue F. Squad Leader, Fidelity Investments

You excel in stakeholder conversations, even in challenging moments. You bring a respectful, confident voice to the table and help foster candid, constructive debate across teams.

Casie M. Principal UX Researcher, Fidelity Investments

Emily's dedication and strategic thinking have been instrumental in driving meaningful progress. Her contributions are highly valued, and this quarter's achievements provide quality results for the Student Debt product area.

John R. UXD Chapter Lead, Fidelity Investments

Contact

Let's make something
worth using.

If you're working on something that could genuinely make life easier for people, I'd love to hear about it.

emilydtwiddy@gmail.com LinkedIn